Seibert Solutions is the dedicated Atlassian unit within Seibert Group and the entity directly involved in this collaboration. As an Atlassian Platinum Solution Partner with over 15 years of experience, Seibert Solutions specializes in holistic Atlassian services under the "All Things Atlassian" principle – covering licensing, consulting, strategy, training, support, custom development and operations. With around 150 dedicated Atlassian experts across five locations in the DACH region as well as North America, Seibert Solutions is one of the leading Atlassian partners.
Seibert Solutions is part of the Seibert Group which is a multi-national consulting and software development organization, with over 500 employees across Europe and North America. Seibert specializes in agile scaling, Modern Work and ITSM, offering everything from licenses and consulting to its own Atlassian Marketplace apps – as an Atlassian, Google Cloud and Miro partner. Steadily evolving alongside the software landscape, Seibert Group continuously explores emerging topics such as AI and automation to stay ahead of customer needs.
The partnership with Xray didn’t start with a formal decision or a strategic announcement.
It grew naturally, through real projects, real needs, and real results.
Before becoming an official partner, Seibert was already working with Xray as part of their customers’ environments. Over time, their expertise developed organically, shaped by hands-on experience and continuous demand.
“With Xray, it never felt like a vendor relationship. It felt like a team that was genuinely invested in our success - and that makes all the difference when you're solving complex challenges together."
Carolin Kohnert – Partner Manager, Seibert Solutions
There was no forced rollout. No internal push. Just consistent validation from the market.
As Seibert’s projects grew in size and complexity, so did the need for a more structured approach.
What had initially been an organic collaboration evolved into something more scalable. Teams needed faster onboarding, clearer positioning, and a consistent way to deliver value across projects.
This is where the partnership matured.
With access to enablement resources, certification paths, and direct support, Seibert was able to scale its internal expertise more efficiently, without losing flexibility.
But beyond structure, what made the biggest difference was accessibility.
The ability to directly connect with Xray teams, whether to solve complex technical challenges or validate approaches, allowed Seibert to move faster and with greater confidence, even in non-standard environments.
As Seibert expanded, so did the scale of the challenges they helped solve.
Larger clients, more demanding requirements, and increasingly complex implementations became part of their day-to-day work. Within this context, Xray became a natural part of their offering, not as an add-on, but as a reliable foundation for test management.
One example highlights this shift clearly:
A large enterprise client, working with Seibert, decided to migrate 1,200 users from Zephyr to Xray. The decision came from the client itself, based on what would best support their needs at scale.
Seibert’s role was to guide the process, ensure alignment, and deliver a seamless transition.
"What sets Xray apart isn't just the product - it's the people. Having a partner you can rely on, whether you're navigating a 1,200-user migration or exploring new markets, changes how you work. It changes what's possible."
Mike Hogan – Head of Solutions, Seibert Solutions US
This is where Seibert operates best, not as a seller of tools, but as a partner in decision-making and execution.
The partnership between Seibert and Xray extends beyond delivery into growth.
Over time, collaboration translated into targeted co-marketing initiatives across Europe and North America. These included webinars and content-driven campaigns tailored to both English and German-speaking audiences.
The approach was focused and intentional.
With approximately $7K in marketing development funds invested, the teams launched four joint initiatives designed to maximize both reach and engagement.
The results were clear:
Performance was particularly strong across the US and DACH regions, showing the partnership’s ability to resonate in key enterprise markets.
"The best partnerships don't need to be built from scratch - they grow. That's exactly what happened with Xray. Year after year, the relationship deepened, and so did the results."
Carolin Kohnert – Partner Manager, Seibert Solutions
Beyond the numbers, what made these initiatives successful was the balance between formats. Webinars drove deeper engagement, while content assets like eBooks delivered scalable visibility.
When Seibert was named Partner of the Year by Xray, it wasn’t tied to a single project or milestone, it was the result of consistency.
Consistency in how they engage with customers.
Consistency in how they deliver across projects.
And consistency in how they build relationships across teams.
From early-stage collaboration to enterprise-level implementations, Seibert approaches partnerships with a structured, thoughtful mindset, always focused on long-term value.
“Seibert isn’t just delivering outstanding results. They’re redefining what true partnership looks like. Built on trust, collaboration, and a genuine sense of shared journey, this is a relationship that goes beyond business. Together, we’re not just growing, but setting new standards, side by side."
Natasha Lima, Head of Partnerships, Xray
If there’s one thing that defines Seibert, it’s momentum.
The partnership continues to evolve. New initiatives are already underway – from co-developed solutions to expanded go-to-market activities, webinars, and new content formats.
The focus is clear: not just maintaining what’s been built, but making it more visible, more impactful, and more scalable.
Seibert keeps moving forward – building on what already works.