Key takeaways Forrester Total Economic Impact of Xray 2025 - Xray Blog

Nowadays, efficient and integrated testing tools are essential for delivering quality quickly. Forrester's 2025 Total Economic Impact™ of Xray report illuminates how Xray helps organizations streamline testing processes, improve collaboration, and gain significant cost savings.

Why Xray?

Traditional test management tools often operate in silos, lack robust integration with development platforms, and incur high licensing and maintenance costs. Xray changes the game by embedding directly into Jira, creating a seamless testing environment that boosts productivity, traceability, and agility.

Impressive ROI backed by Data

Forrester’s study, based on interviews with leaders from five global enterprises, modeled a composite organization using Xray and found:

• 226% return on investment (ROI);
  
  
• $4.87 million in net present value (NPV);
  
  
• 13-month payback period.

Tangible benefits over three years

• $3.9M in improved test management productivity: Simplified workflows and better issue tracking allowed teams to handle more test cases with the same resources;
  
  
• $1.5M in enhanced software development productivity: Integration with Jira enabled smoother collaboration between QA and development teams;
  
  
• $1.3M saved by reducing time to resolve production bugs: Better traceability led to faster root cause analysis and fewer errors;
  
  
• $216K saved by retiring legacy tools: Xray’s affordable licensing and minimal infrastructure needs contributed to significant cost reductions.
  
  

Beyond the numbers: unquantified gains

“Before, we used several tools for the whole process, from a business idea to going live. Now we have one tool where we connect and relate issues more easily and effectively. That’s the biggest change that happened for us.”

TEST GUILD LEAD, FINANCIAL SERVICES

Aside from the quantifiable benefits, organizations interviewed for the study also reported:

• Easier onboarding thanks to Jira-native workflows;
• Faster development cycles and earlier testing stages;
• Powerful, intuitive dashboards for transparent reporting;
• Flexible configuration to fit diverse testing needs;
• High-quality customer support and documentation;
• Growing test automation and future readiness for AI integration.

“Before, we used several tools for the whole process, from a business idea to going live. Now we have one tool where we can connect and relate issues more easily and effectively. That’s the biggest  change that happened for us.”

TEST GUILD LEAD, FINANCIAL SERVICES

For companies transitioning to agile or looking to unify their testing and development, Xray offers a unified, cost-effective solution that doesn’t just reduce technical debt, it drives organizational transformation. The Forrester Total Economic Impact report clarifies that integrating testing into the development pipeline with Xray in Jira leads to better products, faster releases, and stronger collaboration.