Delivering high-quality software is not only about testing thoroughly. It is about connecting people, tools, and workflows so that quality becomes a shared goal. Developers, QA engineers, and product teams each play a role, but when their efforts are disconnected, quality suffers.
When testing is isolated from development or requirements management, visibility disappears. Bugs slip through. Releases slow down. Product decisions become harder to validate.
Xray solves this by managing testing directly inside Jira. It creates a shared space where QA, Dev, and Product collaborate toward the same objective: delivering reliable, high-performing software.
Across Xray Standard, Xray Advanced, and Xray Enterprise, teams can choose the level of functionality that fits their testing maturity and scale. Each edition builds on the same foundation of traceability, collaboration, and visibility to connect quality across the entire software development lifecycle.
At its core, Xray eliminates silos. By managing testing inside Jira, it allows teams to handle everything in one environment: requirements, test cases, executions, and defects.
This unified approach helps teams:
Xray Standard makes structured testing accessible to smaller teams that are moving away from spreadsheets. It enables agile teams to organize, execute, and report on tests while maintaining visibility across sprints.
Xray Advanced supports teams that are scaling. With increased storage, higher API limits, and added management capabilities, it suits organizations running automation, managing multiple projects, or integrating with CI/CD pipelines.
For larger enterprises, Xray Enterprise provides governance and scalability. It includes advanced features to help coordinate testing across multiple teams and environments.
Every edition shares the same mission: to keep teams aligned through connected quality.
Traceability is the thread that connects every part of the quality process. It shows how requirements link to test cases, executions, and defects. This visibility helps teams understand progress and make confident release decisions.
In Xray, every requirement can be connected to one or more test cases, and each test can be traced back to results. QA teams can see what has passed validation. Developers can verify that code changes are covered. Product managers can view readiness before release.
Xray Standard and Xray Advanced give teams clear visibility into testing progress and coverage. Xray Enterprise adds more control through advanced dashboards and multi-project traceability, helping large organizations manage complex quality ecosystems.
When everyone can see how their work contributes to overall quality, collaboration happens naturally.
Artificial Intelligence is helping teams work smarter together. In Xray, AI features are built to make collaboration easier, faster, and more consistent, while keeping human reviewers fully in control.
Two AI capabilities powered by Sembi IQ strengthen alignment between QA, Dev, and Product teams:
Both features accelerate collaboration by making requirements clearer and reducing back-and-forth communication. AI organizes context, while humans apply judgment and expertise.
Xray’s approach is simple: AI assists, humans decide.
Every organization has a different level of testing maturity. What works for a small agile team might not meet the needs of a complex enterprise. Xray’s editions are designed to grow with teams instead of forcing them to adapt.
All editions share the same foundation, which makes upgrading seamless. As teams evolve, Xray evolves with them.
This flexibility allows organizations to start where they are and expand their testing maturity without losing continuity.
AI in Xray is built around human collaboration, not replacement. Every suggestion is editable and traceable, ensuring that testers remain in control.
With AI Test Case Generation, teams can use AI to accelerate the early stages of test design while maintaining full ownership of accuracy and context. AI Test Model Generation helps testers visualize systems and identify coverage gaps, but people always decide what is relevant.
This human-in-the-loop approach combines automation with critical thinking. Testers spend less time on repetitive work and more time on strategic analysis.
Across all editions, this philosophy remains the same: technology should empower people to work smarter together.
Connected quality means that every stage of the development lifecycle supports the next. Xray achieves this by aligning planning, testing, and release management in one environment.
Requirements flow directly into tests. Test results feed back into product decisions. Quality becomes measurable and transparent for every stakeholder.
Smaller teams using Xray Standard gain visibility and structure. Growing teams using Xray Advanced benefit from scalability and better automation management. Enterprises using Xray Enterprise connect hundreds of tests, projects, and users under a single, governed system.
No matter the scale, Xray ensures that quality is never siloed. It is shared, visible, and connected.
Quality is not a separate function. It is the result of teams working together with clarity and purpose.
Xray connects that collaboration across every level of the organization. Xray Standard empowers small teams to get structured. Xray Advanced supports growing teams that need to scale. Xray Enterprise gives large organizations the visibility and control needed for continuous quality.
With AI features that act as intelligent assistants and not replacements, Xray keeps people at the center of every decision.
Quality is strongest when everyone contributes. Xray makes that possible.
Xray centralizes all testing activities inside Jira, linking requirements, tests, and results. This gives QA, development, and product teams a shared view of progress and readiness.
Each edition supports a different level of testing maturity.
Both are designed to help testers accelerate test design while maintaining full oversight. Soon there will be two additional AI features:
Yes. Xray integrates with popular tools like Jenkins, Bamboo, and GitHub Actions. These integrations allow teams to automate testing and maintain full traceability between code and release outcomes.
Xray connects every part of the testing process inside Jira. It unifies QA, Dev, and Product teams under one shared workflow, blending human expertise with intelligent assistance to deliver better software together.